Driving Home the Message

A Shoreditch underpass was recently host to the setting of  a new Toyota advert titled “Get Your Energy Back”. The ad was for the new Toyota Auris Hybrid car and the idea was to dramatise the technology within the vehicle to a large crowd of passers by. This was achieved by cleverly projecting animation on to the car through 7 projectors at different angles. This resulted in the car being brought to life with neon blue lights and electrifying the dark surroundings. Boasting all the characteristics of a good TV ad this all sounds quite cool right? But ‘whats so new?’ I hear you all ask. Well the clever part of the campaign comes in the form of the crowds they pulled in from the display. Some of the crowd were handpicked influential bloggers and tweeters with a large web presence. Others were just normal folk who were encouraged to film the event on their mobile devices and upload their clips to social media sites. This form of participation from the public with the advertising campaign can create a huge buzz online. And with the scale of audience you can reach through social media sites its no wonder the ad agencies is targeting ‘normal’ people to get involved with their campaigns If the public react in the way they are intended to and upload content to sites such as YouTube and Twitter they are then interacting with the brand. This online content is then viewed by an audience who will be more open and less stand offish towards the brand because it reached them through a friend or relative online, not through the company. We should see a lot of this guerilla-esque advertising and social media mix soon – judging by the success. Very cunning!

Posted: November 2010

Author: Slate Team Member

Categories:

Inspiration , News , Technology

Share this post:

Our Commitment To You During COVID-19

Due to the recent developments relating to COVID-19 (Coronavirus), we have decided to take the advised precautionary measures given by the Government to work remotely.

What does this mean for my site?
We are totally committed to our clients despite the temporary physical changes. All of our employees are equipped to seamlessly connect with our colleagues and our clients in a secure and productive environment, while working remotely at any time. We feel confident in our continued ability to serve your business, regardless of our physical work locations. This circumstance will not compromise the security of your site.

How can I reach you?
Meetings
We are not physically based in our usual office until further notice, so if you’d like a meeting pertaining to the maintenance of your site or any new work, we can arrange a remote video chat meeting through Zoom or Skype at a suitable mutually agreed scheduled time.

Call & Email
If you’d like to contact us about your site our lines are still open from 9AM-5:30PM on 02077 395 918 and we’re constantly active through our support@helloslate.co.uk email.

Thank you and be safe from the Slate team.