In 2019 any website should be mobile optimised; if yours isn’t, maybe it’s time for a redesign. We’ll take you through why mobile-friendly design is essential to your website’s success, as well as a few tips on how to get started and what new things it can allow you to do.
What’s the big deal?
According to Statista, more than half of global web traffic comes from mobile devices:
In line with this continuing trend, Google’s new update will take into account how quickly your website loads on mobile. A website that loads slowly on mobiles will not be seen as user-friendly which will affect your search engine ranking; making a mobile-friendly website integral to your online strategy overall.
Mobile optimisation will also aid your chances of conversion. By having a website that offers a smooth user experience on both desktop and mobile this means your potential customers have fewer obstacles to accessing your services. With easy navigation and some well placed CTAs that are sized appropriately for mobile viewing, you could see an increase in conversions or at least a decline in bounce rate.
Point taken. Where do I start?
So we’ve convinced you to get optimised, but what should you be thinking about now? Consider the following when planning to make your website mobile-friendly.
Get started with a CMS: Using a CMS to make your website mobile-friendly is the best option, as it offers the solutions you need without having to create two separate versions of your website. Popular CMS platforms will provide themes, templates and mobile plugins that will help your website adjust to mobile. If your website is already hosted on WordPress, depending on your current theme, you’ll be offered one that is mobile friendly. Updating your theme will also provide your website with new security fixes, which will improve both your website and your overall business.
Keep content succinct: This is a good rule for any kind of content, but particularly on mobile where your website visitor will most likely be on the go and looking for something to quickly scroll through. Make sure your content doesn’t overwhelm the reader when being viewed via mobile. This may be reducing the length, or just formatting differently. Consider using images or video where you can as this will also engage the reader and can get across some perhaps more complex information without filling the page with text.
Make use of your new capabilities: In the age of big data, personalisation is increasingly making the difference in drawing in customers. Mobile optimisation can make use of this through geolocation that allows you to create targeted offers that are relevant to the visitor. If necessary, you can also provide directions to the user’s nearest of your stores. Both of these methods could give your website a boost in conversions.
For more tips on improvements, you can make to your website take a look at our blog or get in touch with us at firstname.lastname@example.org