The Boundary Project

Project Overview

Launching under a new alias, the former Boundary required a new website to showcase their new identity – The Boundary Project.

The website layout was largely inspired by the building’s brickwork – rectangular & modular. It was an important feature to focus on hierarchy within the building to establish a sense of how to navigate upon arrival.

On the landing page I used a mix of A/B images that trigger on hover. Image A captures the what it is. Image B captures the atmosphere (people in context). The main focus of the new design is to encourage bookings and enquiries, which is why I have included multiple ways to do this:

  • Multiple embedded booking & enquiry forms
  • External links to 3rd party booking system
  • Linked tel numbers
  • Linked emails with unique subject lines every page
  • Interest based segmentation on newsletter subscriptions

Other special features that the website has are:

  • An integrated social feed, where visitors can see all the latest instagram posts from each venue in one central location.
  • Hospitality is all about reviews, therefore every page was given a space to include some of the most prominent testimonials.
  • Hidden landing pages – these will be used for special menus, events and other quick turnaround listings that need an indexed page.
  • Immaculate mobile site for optimum UX on the go.

The Boundary Project includes three award-winning restaurants and bars, twelve guest bedrooms, five studios, lofts and suites, a British food store and a bakery.



Maintenance , WordPress

Our Commitment To You During COVID-19

Due to the recent developments relating to COVID-19 (Coronavirus), we have decided to take the advised precautionary measures given by the Government to work remotely.

What does this mean for my site?
We are totally committed to our clients despite the temporary physical changes. All of our employees are equipped to seamlessly connect with our colleagues and our clients in a secure and productive environment, while working remotely at any time. We feel confident in our continued ability to serve your business, regardless of our physical work locations. This circumstance will not compromise the security of your site.

How can I reach you?
We are not physically based in our usual office until further notice, so if you’d like a meeting pertaining to the maintenance of your site or any new work, we can arrange a remote video chat meeting through Zoom or Skype at a suitable mutually agreed scheduled time.

Call & Email
If you’d like to contact us about your site our lines are still open from 9AM-5:30PM on 02077 395 918 and we’re constantly active through our email.

Thank you and be safe from the Slate team.