The Street Art Museum

Project Overview

Slate was tasked with creating a brand identity from scratch for The Street Art Museum as well as a short but concise website that promotes the ethos and art pieces for the newly erected museum.

When starting the brief for TheSAM we wanted to create a logo that was memorable and also something that heavily referenced exactly what The Street Art Museum represents which is largely street-art related. We used a stencil font which is typically used in graffiti and contained the lettering within a bricklike framework to reference the typical application of street art so it pays homage to the art form.

Once we finished establishing a brand identity we had to then begin utilising it to create a small but informative website. The client wanted there to be a minimal amount of pages to create more of an emphasis on the pieces themselves. We used a bold and brash font (Poppins) and due to the lack of colour palette, we decided to outline the font to create necessary distinctions and establish a typeface hierarchy.


Our Commitment To You During COVID-19

Due to the recent developments relating to COVID-19 (Coronavirus), we have decided to take the advised precautionary measures given by the Government to work remotely.

What does this mean for my site?
We are totally committed to our clients despite the temporary physical changes. All of our employees are equipped to seamlessly connect with our colleagues and our clients in a secure and productive environment, while working remotely at any time. We feel confident in our continued ability to serve your business, regardless of our physical work locations. This circumstance will not compromise the security of your site.

How can I reach you?
We are not physically based in our usual office until further notice, so if you’d like a meeting pertaining to the maintenance of your site or any new work, we can arrange a remote video chat meeting through Zoom or Skype at a suitable mutually agreed scheduled time.

Call & Email
If you’d like to contact us about your site our lines are still open from 9AM-5:30PM on 02077 395 918 and we’re constantly active through our email.

Thank you and be safe from the Slate team.