QR Codes

Created in 1994 by the Denso-Wave corporation and designed to allow the contents to be decoded at high speed, the Quick Response (QR) code is gathering popularity within global marketing campaigns.

For the last 5 years, Japan has already pushed these types of 2D codes into the mainstream and now marketeers in the UK are beginning to see the potential they offer.

As the codes can be created and decoded for free, and with readers available on smart phones with cameras (I personally use NeoReader on my iPhone), the potential to using QR in addition to marketing campaigns, giving an interactive element, is intriguing.

Richard.